INTA – Global IP Matrix – The Global Spread of Brand Restrictions

Our partner Mariela de la Guardia contributed to the article on Brand Restrictions for the Global IP Matrix with Maricruz Villanea, Elisa Tricerri, and Dr John Rudolph, members of the Brand Restrictions Committee of the International Trademark Association.

“As we know, the Earth´s temperature is slowly rising due to climate change. If humanity does not confront this, the planet is in doom. Similarly, brand restrictions (BRs) have been gradually spreading around the world. Without action, brand owners may ultimately have to confront their doom. No doubt, brands globally are in hot water.”

Read the article by clicking on the button below.